Natural Collection from Jotun brings the outdoors in
The Lady Design Collections from Jotun, launched earlier this year, comprises six distinctive worlds of style, colour, texture and inspiration – ensuring a look for every personality. There’s the urban, art-inspired look of the Galleria Collection (featured in MEI’s June-July 2013 issue; the rich, Arabian vintage inspired look of the Elegance Collection; the calming, seaside-inspired look of the Oceanic Collection; the cutting-edge, bold appeal of the Modern Collection; the timeless, ancient stone-inspired look of the Historic Collection; and the rustic, nature-inspired look of the Natural Collection.
Based on the latest market needs and trends, the collections have been created by Jotun in collaboration with celebrity interior designer Mona Hussein.
The new collections, according to Hussein, have been created for people seeking something unique and distinctive that shows off their individual sense of style.
Wall art: Nature-inspired range
Commenting on the spirit of Natural Collection, Claudio Iurilli, regional marketing director, Middle East, India and Africa, Jotun, said: “Nature comes in various colours and appearance, and with this collection one can bring the peace and tranquillity of the outdoors into the living spaces. As the names clearly suggests, this collection has a very natural, ‘from-the-earth’ feel to it; allowing consumers to surround themselves with rustic warmth.”
Iurilli further said the collection would appeal to those who love to be outdoors. “This is for those who love the simple things in life like quality time with their kids, cooking healthy organic meals or pottering around in the garden. They would trade the bright city lights in a second to enjoy a solitary walk in the woods. They value their lifestyle and appreciate every little moment of nature because they understand how precious it is.”
The various Scandinavian style designs in the Natural Collection include:
• Forest, a wood inspired design that brings the beauty of trees to life and works well on bedroom walls;
• Distressed Wood, a design that forms the perfect backdrop for quality family time in the kitchen;
• Beach House, a nostalgic design reminiscent of beach houses aged by sea breezes;
• Sailboat, a design that mimics the beautiful, sea stained wood of sailing boats; and
• Authentic Timber, a design that captures the essence of nature in a very modern way.
“This design looks good in the living room with a big sofa covered with warm throws and linen pillows,” said Iurilli.
“The Natural Collection brings a breath of fresh air into the homes. And by allowing consumers to express their love of nature on their walls, Lady Design from Jotun is innovating the way forward in the wall design paints segment.”