Collaboration is key to developing trend-setting products

RAK Ceramics, the world’s largest ceramic tiles and bathware manufacturing company, has joined with the top design houses in Europe to reinforce the company’s in-house team of designers based in Ras Al Khaimah, Spain, Italy, France and the UK.

The company is also aggressively investing in modern tile manufacturing technologies and in-depth research programmes to better understand customer habits, lifestyle tastes, colour preferences and social patterns as well as geographical locations, climatic conditions and other crucial factors that are critical in designing new products.

Employing in-house designers and consultants from Italy, Spain, France and the UK is particularly crucial in conceptualising and implementing new product designs and effects as Italian and Spanish designs are greatly in-demand worldwide and RAK Ceramics has already introduced several premium-class products inspired by Italian and Spanish designs such as the Stone Art collection, Orion collection and the Top Class collection.

Abdallah Massaad, deputy CEO, RAK Ceramics, said: “Our in-house designers are regularly in touch with our consultants from all over Europe, particularly in Italy and Spain, which are the best places to look for new designs and technology. RAK Ceramics’ collaboration with Italian and Spanish design houses has been very successful as the designs that we have introduced have become trend-setters and received excellent responses from our customers worldwide.”