InRetail is poised to become an integrated show sector at Index 2014
THE Office Exhibition, the Middle East’s premier trade show for the commercial fit out and commercial interior design industry, has a new name, workspace at Index, according to the exhibition organisers dmg:: events.
For the past 13 years, the largest commercial interiors fit-out and design exhibition in the Middle East has attracted the region’s architects, interior designers and projects managers, buyers and specifiers of commercial interiors fit-out projects.
For its most recent show in May 2013, Office was co-located with the Index International Design Exhibition. As the largest and longest running interiors and design show in the Middle East, Index attracts the world’s leading interior designer brands and exhibitors as they compete for their share of the GCC’s $9.2bn interiors and fit-out market across residential, hospitality, and retail sectors.
“This change in identity for Office is a very positive step and sharpens our focus on the expectations and demands of exhibitors and trade visitors,” said Frederique Maurell, group event director – Design at dmg events. “The new workspace at Index brand confirms and strengthens the exhibition’s strong links to Index, and the natural synergy between the two concepts is evident.
“The decision to run the two shows simultaneously, with commonality of branding, was taken following extensive market consultation and in direct response to the feedback received from our exhibitors and visitors at this year’s shows. In 2013, a quarter (24 per cent) of all Index visitors also attended The Office Exhibition and 27 per cent of our visitors were interested in commercial design products. We therefore are certain that the move will resonate positively with design professionals across the region and exhibitors from across the globe.”
In a related development, InRetail, the retail segment of The Office Exhibition – focused on the needs of wholesalers, procurement professionals, retail managers, retail designers, and visual and display managers – returns to the Index, as an integrate show sector, in 2014. The venue for both of these premier interiors and design exhibitions will continue to be Dubai International Exhibition and Convention Centre, with the next editions taking place from May 19 -22, 2014.